Go-To Gal is a Top 100 Marketing Podcast designed to help you exponentially grow your business! 

Episode #174. There is so much opportunity for selling in Instagram DMs, but at the same time, we’ve all had those really sleazy, spammy sales attempts in our own inboxes. How do we utilize DMs as a sales tool without coming off the wrong way? Victoria Boyd is the queen of this fascinating tactic and she’s here to share her secrets!

Episode #173. Have you ever heard someone talk about these amazing business opportunities they created simply by making the ask? I’m thrilled to have Beth Nydick share her incredible experiences creating opportunities and totally going for it — because we don’t talk about this kind of thing enough!

Episode #172. Could you be a sensitive striver? For those that feel everything deeply, yet still want to make a positive impact on the world, the term ‘sensitive striver’ might just describe you perfectly.

Episode #171. Say hello again to Melissa Houston! In our last conversation on the Go-to Gal podcast, we learned how Melissa grew her business through big publicity. Now, it’s time to dig into her expertise as a CPA and learn how managing your finances can actually be fun.

Episode #170. How should we be thinking about social media as algorithms and apps constantly change? Andréa Jones is a social media expert helping passion-led business owners use social media as a tool to grow their business.

Episode #169. Sarah Masci helps designers and other service providers pivot to a day rate business model just like she did in her career as a web designer. In this episode, Sarah and I talk about why you might consider a day rate business model, the challenges of making any business model switch and what to consider as you move forward with a new plan.

Episode #168. Glenn Allen is here with a ‘Golden Lead Magnet’ strategy to take your freebie from lost to loved. In this episode, we talk about getting traffic and turning that traffic into profit with freebie strategies that work.

Episode #167. It’s time for a media mindset pep talk to get you in the right state of mind for publicity and visibility. For me, getting to that next level always comes back to this: you can have the right strategy in place, but if your mindset isn’t aligned with that, you’ll miss opportunities right in front of you.

Episode #166. What are you doing that is outside of your own brand and business? How are you partnering with other brands, publications and news outlets to get your message out there in a bigger way?