Episode #213. Most entrepreneurs find that the exceedingly challenging part about business is how to get customers coming back. In this episode, Tracy Matthews talks about evolving your business and your team and having the desired brand effect to scale. Whether you’re a product-based business or offer different types of programs and services, making these crucial pivots and mindset shifts will help keep you on track. 

In This Episode You’ll Learn:

  • Why you need the desired brand effect as your roadmap 
  • How delivering a great experience creates customer loyalty
  • The challenge of the middle market and how to communicate with it
  • How to shift from chief visionary officer mindset vs. maker mindset
  • The best way to position yourself in your company

Favorite Quotes

“I love entrepreneurship. I love the freedom that it offers. I love how there is no glass ceiling on how much money you can earn and all those things.  But it’s a quick spiral down to the bottom If you aren’t constantly taking a look inside of yourself and what’s happening, or aligning your business with what you want your life to look like.”

“I had to learn how to shift my mindset from being a manager to a leader.”

“How much more time would you be able to spend doing what you love in your business if you actually were to let go of something and not be a control freak all the time, and learn how to get those things off your plate and be a more longer-term thinker?”

Mentioned on the show

More About Tracy:

Tracy Matthews is a Jewelry Designer, Entrepreneur, the Host of the Top-Rated, Thrive By Design Podcast, and the author of the Desired Brand Effect: Stand Out in a Saturated Jewelry Market With a Timeless Brand.

Over the past 25 years, she’s founded four (4) companies including two eponymous jewelry companies, Flourish & Thrive Academy, and Creatives Rule the World. She helps creators and makers of all types align their businesses with their life goals to become better leaders, create financial security and freedom, and live more fulfilled and fun lives.

Every week, she inspires over 150,000 people to launch, grow, and scale successful multi-six and seven-figure jewelry, product, and creative businesses through her podcast, blog, social media platforms, coaching, and programs. For more, visit FlourishThriveAcademy.com or CreativesRuleTheWorld.com

Find Tracy: