Episode #19. When you’re building your personal brand, you’re probably spending a lot of time thinking about yourself. My friend, Dana Malstaff is here to tell us how important relationships with other people are to growing your personal brand.

When I was just starting my business, I met Dana and she taught me just how important collaboration over competition is. In this conversation, she did it yet again! I am amazed by how insightful Dana is about all you can accomplish through strong connections.

Dana is the CEO and Founder of Boss Mom. She’s a mother, author, speaker, business strategist, podcaster, blind spot reducer, and movement maker. And, she’s got a book! I’m so excited to share this conversation with you…and you might be able to tell that we’ve been friends for a while. Dana is so open, sharing things about her past and her dreams for the future. You’ll probably feel like she’s your biz bestie too!

In This Episode You’ll Learn:

  • The first thing you need to do in order to become a Go-to Gal – Dana’s smart insight!
  • How to pivot a business within your expertise and build a community around it
  • What collaboration over competition looks like on a scale much larger than 1-to-1 projects
  • The Batman secret to becoming known for what you do over what you say
  • How Dana evolved her corporate background in course creation to Boss Mom Academy
  • Why making changes and pivots in your business doesn’t make you a bad entrepreneur
  • How to accept what you aren’t good at in your business and still get things done
  • The journey of understanding how emotions relate to productivity and the key to processing them

Favorite Quotes

“We have to truly think about what we want people to feel and think about us. If those two things are married, it’s magical.”

“You should not be creating your personal brand. You should be uncovering your personal brand because it’s knowing what you love.”

“You may think you’re just making a course, but you never know what relationships are going to come out of it.”

More about Dana:

Dana Malstaff is the CEO and Founder of Boss Mom. She is a mother, author, speaker, business strategist, podcaster, blind spot reducer, and movement maker. She launched the Boss Mom brand with her first book Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro and quickly grew to a six-figure business within a year.

Now she has over 20k students in various courses helps women all over the world raise their businesses and babies at the same time. She believes that pursuing our passions and building our dreams while including our children in the process, is the best way to build thriving businesses and families, and ultimately we need to show our children that doing what we love can be financially viable.

Find Dana:

Read the transcript: