Episode #160. Are you ready to get brands to pay you and pay you more than ever before? Or maybe you’re on the other side of things and want to work with creators to promote your offers. While talking to Agnes Kozera about both sides of this equation, I realized you could actually be both an influencer and a brand working with influencers. There are so many opportunities out there! Listen now to learn how to get attention from brands regardless of your download count, how to monetize as a podcaster and what creators really want from the brands they work with.
In This Episode You’ll Learn:
- How Agnes has changed the way creators (and podcasters!) monetize
- Keys to getting attention from sponsors even if you don’t have big numbers
- Why you might consider getting paid to interview a sponsor on your podcast
- Who creators want to work with and how you can be a brand they’ll support
- What trends Agnes predicts we’ll see in podcasting in the upcoming years
“All sizes of creators and podcasters and youtubers can convert for your brand. You shouldn’t put all your eggs in one basket and go for the most popular star.”
“Podcasting takes authenticity to another level because there’s that conversational storytelling aspect.”
“Podcasting is going to infiltrate a lot of other mediums because audio is already so powerful. When you combine it with these other mediums, whether it’s for promotion or driving more listenership to your audio content, it’s very special.”
More About Agnes:
Agnes Kozera is the co-founder of Podcorn, the self-service marketplace connecting podcasters with advertisers for native sponsorships. Podcorn gives podcasters the creative control to monetize their content with the right brands and enables advertisers to collaborate on organic ads that resonate with listeners, driving business results.
Prior to Podcorn, Agnes was a product manager at Google, which in 2016 had acquired FameBit, the company she’d co-founded that became Google’s branded content arm. FameBit was the leading marketplace where brands and YouTube stars collaborated for branded content—it was one of the fastest-growing startups, working with top brands such as Adidas, L’Oreal, Marvel, Office Depot and Dollar Shave Club. Agnes’ first entrepreneurial endeavor was SeasonsBox, a subscription-based service that sent members eco-friendly products each month. Agnes received her B.A. and M.A. from York University. She is based in Los Angeles, CA.