Episode #129. Whatever stage of business you’re in, you’ll find so much value in taking a step back and looking at the big picture. That’s why I’m so thrilled to share this conversation with Stacy Tuschl. Stacy helps brick and mortar businesses get more customers in the door and scale live never before. But no matter your business model, you’re going to learn from the pitfalls and speed ramps of each business stage that Stacy shares. You might just find that having a map of where you are, shows you exactly what you need to do to get where you’re going. Listen now for actionable insights that will help you climb to that next stage of business!
In This Episode You’ll Learn:
- Why it’s OK if your brand name changes (once, twice or more!) over the years
- Common brick and mortar mistakes that keep you from success
- The ‘probationary stage of entrepreneurship’ and why you need to evolve from it fast
- How to tell when you’ve picked the wrong niche and what comes next
- Why it can be a smart idea to look at what your competitors are doing
- Moving your business through different stages – and why it’s OK if you move backward
“If you’re still doing the same thing you’ve been doing for the last 5 years or 10 years, it’s probably time to assess. Has the business grown? Have you grown? Have the people following you grown?”
“I started to realize the longer I was in that niche, the more people were jumping in the niche with me. I was getting better but my numbers were starting to go down. I could tell immediately I picked the wrong niche.”
“You didn’t realize you had to go through all these other steps to get to that profitable stage first. So now you’re disappointed and you’re discouraged and you’re like, ‘I’m just trying to get something going.’ But we all have gone through the struggle to make this work. This is part of entrepreneurship.”
More About Stacy:
Stacy Tuschl has made a name for herself as an expert in growing small businesses. Put it this way, Stacy started her own business at the age of 18 in her parents’ backyard and turned that company into a million-dollar business she still runs today (The Academy of Performing Arts has two locations in her home state of Wisconsin). In addition to being a Small Business Growth Coach, Stacy is a bestselling author, and founder of the Foot Traffic Formula – helping small businesses around the world get more customers in the door, more profit in their pocket and more happiness in their homes.
When local area businesses started asking Stacy how she grew her company so rapidly, it sparked the inspiration needed to launch The Foot Traffic Podcast. Her podcast now has almost 700,000 downloads and is frequently on the top 100 of all management and marketing on iTunes.
Stacy was recently named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration. She was featured in Inc. Magazine as one of the top 10 podcasts for moms looking to grow a thriving business and has also been featured in the Huffington Post and popular podcasts like Online Marketing Made Easy with Amy Porterfield, Eventual Millionaire, and Social Media Marketing.