Episode #106. What’s made the biggest impact on growing my business? You may be surprised to find that it’s media & PR! In light of the huge difference that getting featured has made indirectly and directly in my business, I want to share a special conversation with Selena Soo. Selena is the queen of publicity and she is giving us all the insights we need to jumpstart our media success. Listen now to take the next step toward TV, magazine and podcast features!
In This Episode You’ll Learn:
- How to master the publicity game—and why it jumpstarts success
- Why you may want to consider launching a mastermind
- What to do when you’re worried about an interview
- Where comparison is holding you back when it comes to getting media
- How to deal when you know you aren’t the best version of yourself yet
- The #1 mistake business owners make when they pitch for publicity
Favorite Quotes:
“We have to go through that uncomfortable place of not being perfect and accept it because that’s the only way we’re going to get better.”
“If we can’t convey what we do to others, there’s no way they can share our work with more people.”
“Imagine if Oprah’s producers google you and there’s no website, no social media, no articles, no podcasts. You’re not going to be seen as an expert.”
More About Selena
Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.
She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena’s clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers. Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.
Selena has been featured in magazines and websites like Forbes, Fast Company, Inc., Business Insider, Entrepreneur, Success, and The Huffington Post. She has been a guest on podcasts like Entrepreneur On Fire, Smart Passive Income, and Mixergy. She lives in New York City.
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