Episode #137. We are about to jump into a topic that online business owners aren’t talking about enough – digital products! Even if you feel like your business is the furthest thing from this product model, you’ll want to listen in to all the possibilities of going digital. Christina Scalera is here to help and as a coach for people who want to turn their services into products, we couldn’t have found a better guide. With Christina’s help, you’ll get so many ideas about how to add digital products to your business that you’ll see real ROI from just listening to this info-packed episode!
In This Episode You’ll Learn:
- Why you’ll want to reconsider selling digital products in your business
- How a digital product could end up selling better than your customized solution
- Why it doesn’t matter if you have the worst sales pitch in the beginning
- Smart ways to translate your offers into attractive digital products
- Christina’s D-Commerce tips from pre-sale, killing darlings, and charging $$$
“A long time ago, I tried to create an online course that teaches people how to write their own contracts. I was halfway through creating that course when I was just like, ‘This is dumb. Why don’t I just give them what they want and they can literally be done in 10 minutes instead of an entire weekend spent learning this in an online course?’”
“When you work one-on-one with someone, you’re always reinventing the wheel. With scalable e-commerce products, you’re never starting from scratch.”
“If you want the secret behind everything, it is just that you need to make products that are really good and get people good results.”
More About Christina:
Christina Scalera is the attorney and founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches.
In 2014, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop.
In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. She’s now teaching others how they too can create an online shop phenomenon, create daily income, and get out of the client-getting hustle with her course, Products on Tap®.
When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.