Kelly Roach is an award-winning 8-figure entrepreneur, sought-after speaker, best-selling author, and top-rated podcast host seeking to transform the world of business and leadership education across the globe.
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“Make sure that you’re really reinforcing that your products, program, services, and messaging are really, truly hitting the intersection of someone’s urgent need and their deep desire. And there’s usually a little bit of realignment there just in messaging and positioning in order to speak to where people are.”
“There’s a wide-open playing field right now for true thought leadership. It’s not about being positive or negative. It’s about assessing the situation and understanding how to navigate it and how to be successful winning in it.”
“Make sure that you’re actually delivering real value that helps the person create a breakthrough for free. So many people have been burnt by so many horrendous people in the online space at this point that they’re already coming to you skeptical.”
In This Episode You’ll Learn:
- Tackling the big question: are we in a recession?
- Realigning your offers to speak to where your audience is
- Economic landscape: intelligent assessment vs. scaremongering
- Offering real value to people already hurt with overpromising and underdelivering
- How being consultative helps both you and your client avoid overwhelm