Episode #142. Content is so much more than just blogging. And if you’re like me…there’s not even a whole lot of blogging going on. So I had Content Strategist Abby Herman on the podcast to share the very important piece of content strategy to complete our content puzzle. Ready to up your content game? Listen now for tips and tricks that you can put to work before your next Instagram Story!

In This Episode You’ll Learn:

  • How to go from content confusion to a strategic plan
  • The simple switch to create content that serves your audience 
  • Tips to getting to know your audience without sending a mass survey
  • How to create a cadence of content that draws in your audience 
  • Keys to content that’s in alignment with your zone of genius and your audience’s interests
“There needs to be a reason for every piece of content you put out there.”

Favorite Quotes:

“There needs to be a reason for every piece of content you put out there.”

“I have very strong feelings about a lot of things that are going on. We should be talking about them, absolutely, but I also think that we can talk about them in ways that are not negative toward other people in our same space.”

“I was not going to have a podcast because I love to write. Well come to find out, I did an audience survey and almost 100% of the people I surveyed said that they love podcasts. And I was like, ‘Well, I guess I’m starting a podcast!”

More About Abby:

Abby Herman is a content strategist and consultant for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation, content strategy and delivery so her clients can keep on doing what they love in their businesses, making the marketing piece feel easy.

Abby is the voice behind the Stories in Small Business podcast where she features guests and solo episodes to talk about business growth and mindset, content strategy and visibility. She hosts Content Mastery Lab, a growing membership program to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start.

Find Abby :