Episode #149. Have you ever put on an event before? Now is the time to do it as we are all craving connection and community! Luckily, Emily Murnen is here to teach us how to share our message through events and why this strategy positions us as go-to gals.
Emily’s approach to events has resonated with me and I’m excited for you to dive into this fun topic. In addition to the how and why of events, Emily shares her journey of pivoting during the pandemic and figuring out virtual events. This is a fantastic reminder of how much our industries can change at any time and how to develop the resourcefulness we need to evolve with it. Ready to deepen your relationship with your audience? Listen now!
In This Episode You’ll Learn:
- How Emily quickly evolved her in-person event planning business this year
- The event trends that have emerged during this time of change
- What kind of virtual events are working right now – and what’s not
- Key aspects of a successful virtual event
- The easiest kind of event to plan if you’ve never put on an event before
- What price point makes sense for virtual event tickets
“The event industry has just changed permanently. Smaller, in-person events are going to be where it’s at just down the road. Then, the thing of large conferences, there’s always going to be a virtual component now because people have seen the benefits of virtual as well.”
“Even for us who are used to online, we also have a lot less in-person interactions. We’re just craving any sort of connection and community that we can. Virtual events can do that if they’re done the right way.”
“Typically for entrepreneurs or small businesses, they have an ideal client. But the ideal [event] attendee might just be a subset of that. Is it everyone? Is it? Or is it just a portion of that? And what are they going to do, be, or have as a result of your event?”
Discussed on the Show:
More About Emily:
Emily Murnen is the founder of Wild Elm Events, an event planning company helping entrepreneurs create high-quality and engaging events. Through virtual production and strategy, Emily helps her clients continue to share their message by transitioning their in-person event online.
Emily has over 15 years of experience in planning events for 10-2,000 people, and her passion is to help grow businesses and foster deeper connections through virtual events. If there is one thing she knows after planning and attending events over the years, it’s that not all events are the same. The most powerful events focus on community as much as they focus on content.
It is Emily’s passion for creating spaces for connection and community that led her to leave her corporate event job to start a farmers market in her Portland neighborhood nine years ago. More recently it has led her to help entrepreneurs create amazing and impactful in-person and virtual events.
Emily has been featured in Forbes, and she currently lives with her husband and two children in Portland, OR.