Episode #143. I’ve been meaning to get into SEO for a long time now. And if you’re anything like me, it’s continued to drop down your to-do list. Here to help us understand it better and implement simple-yet-effective SEO strategies is Meg Casebolt.
SEO may not be a fast path to cash, but it can be a long-term plan for growth and lead generation. It’s time to end the SEO struggle and get on board with this beneficial (and free!) tool for your business. Get ready to take notes and learn to reframe your mindset on SEO, leverage your content and get inspired!
In This Episode You’ll Learn:
- The SEO mindset shift that will have you attracting more clients without much effort
- Why SEO means the difference between interrupting and searching audience members
- The ‘shame googling’ reason why your audience needs you to search engine optimize
- How SEO can be the solution to social media heaviness and negativity
- Keys to creating content for SEO that you can use and repurpose forever
- Where to start with SEO when you aren’t ready to create a ton of new content
“On social media, you can’t control what’s happening in the post above you, in the post below you, where you’re showing up, and who you’re showing up to…Whereas if you have a [blog] post that you created 10 years ago, it might still be relevant, and people can look for it [on Google], find it and start working with you based on that.”
“When people are like, ‘Oh, what do you do?’ Don’t give them your Facebook page. Give them your website because that’s the thing that you own and can control. Make your website the core of your business because you own it.”
“[Your blog] doesn’t have to be the definitive guide on all things on the topic. It can be a sliver of something that people will be looking for. And I guarantee somebody is looking for it. Six billion searches a day, somebody’s looking for the weird thing that you know and they want to know it from you.”
Discussed on the Show :
More About Meg:
Meg has been helping female business owners create beautiful, search-friendly websites and strategic content for the past 6 years.
She is your no-B.S. bestie who makes it super easy for the client’s dream customers to find – and adore! – clients online, resulting in effortless web traffic, consistent customers, soaring profit and SO much more free time (and sanity)!
SEO is her vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish.
Her approach is simple: she doesn’t believe in quick-fix formulas that promise the world but break your heart when you realize they don’t work. She believes in cultivating genuine relationships and honoring them with smart strategy and strategic content that adds value.