Why Create an Ideal Client Persona
Does she wear stilettos? Wedges? Sneakers? Or is she a flip to the flop kinda gal. It may seem silly, but let me explain why I think small details… like the type of shoe your ideal client is wearing… will actually be a major turning point in your business. I’ve...
Conference Round-Up
2017 is your year to really grow your business right? And to do so, you KNOW you have to surround yourself with successful, amazing and getting.it.done mamas who are fighting the good fight with you. Well, what better of a way than to join some of your biz besties at...
Mistakes Are Milestones
Reflecting back on last year, I find that so many answers to our future are actually hidden in our past experiences. For better or for worse, there are valuable insights that can help us keep doing what was working, or change up something that wasn’t bad. But the...
Make Your Marketing Plan (Minus the Mistakes!)
2017 is quickly approaching and everywhere you look fellow entrepreneurs are talking about planning for next year. You may already have your beautiful planner ready, or have a list of activities you want to implement, but do you have a marketing plan? I’ve been...
Productivity is a Waste of Time
Let's talk productivity guilt trips (er....tips!): We see them every day. You know the ones I'm talking about. Spend 30 seconds on Pinterest and you'll be bombarded with headlines like: "112 Ways to Be More Productive!" "The Top 20 Productivity Apps Used By...
Must-Have Tech Tools for Mom Business Owners
In all the time since becoming an entrepreneur, running my own business and coaching other mom business owners through running their businesses, I have learned that its so easy to get stuck doing admin tasks and repetitive work that takes you away from growing your...
Be the Face of your Brand!
Let’s face it, being an entrepreneur isn’t easy. We start out thinking how amazing it’s going to be and what we will do. We have visions of our perfect lifestyle and that all too elusive work/life balance. Then we jump in and find out the water is much colder than we...
Crafting Your Authentic Brand Voice!
There is so much potential in the written word. There is so much power in effective copy and language. The written word evokes emotion and passion and action. It has the ability to influence thought and behavior, and it can sway even the most hard-hearted of souls to...
How I Learned to Let Go of Being “Perfect”
I started my own business “back in the day” before online businesses were the hot thing and the ticket out of your 9-5. Back then, I focused on pretty paper goods for brides and branding for businesses in my local community. I wasn’t yet a mama and I...
Exercising the Power of Saying No
We all know exercise is good. Whether it is for the body, mind, or skills, it is something that has been talked about almost on a daily basis when you scroll through your social media feed. We also are told that ‘YES’ is something we can’t afford not to say as mom’s...
