Episode #124. Do you know your brand personality? Big or small, conversion copywriter Kira Hug says that you do have a brand personality whether you know it or not. While having a personality-driven brand may not be a new concept, it’s certainly more important with everyone crowding in on the internet right now.
So how do you start building a personality-driven brand that grabs (and holds!) the attention of your audience? Queue this episode and listen as Kira teaches us to stretch our imaginations and make branding and our businesses even more fun.
In This Episode You’ll Learn:
- How to beta-test your brand in order to invest your time and money wisely
- What makes your brand stand out in an overcrowded space
- The ‘brand living room’ exercise that will help you define your brand personality
- How to incorporate attention-grabbing themes into your sales emails
“Our spaces are getting more crowded, which is why old messages aren’t working. The only thing that’s grabbing attention and holding it is allowing your market to identify with you as brand. That identification is formed when you show your brand personality and values in a unique message.”
“If you’re like, ‘I don’t think my brand has a personality.’ I’d say it does. Every brand has a personality large or small. If you don’t define it, it will just be defined for you.”
“Whenever we can stretch our imaginations, roleplay if you will, it makes our brand a little bit more fun. And when we’re having a little bit more fun, the copy is probably more fun to read.”
More About Kira:
Kira is a personality-driven conversion copywriter, a strategist, and a proud book nerd. She has previously worked with global brands like Estee Lauder in the global store design department and served as the Marketing Director for the venture-backed startup ActionableBooks.com and a handful of global nonprofits.
Kira is the co-host & co-Founder of The Copywriter Club. Currently, she hosts the ‘Your Daily Hug’ show on Snapchat, where she dishes out daily copy and business advice and inspiration.
A hardcore Pisces, Kira lives in Brooklyn with her husband and two toddlers.