Have you ever become the Go-to Gal for something unintentionally? Courtney Chaal started out as a copywriter and became the ‘Sales Page Girl’ even though that wasn’t exactly what she was aiming for. Overtime, Courtney realized that her clients needed more help than a new sales page. They needed services they could actually sell. 

In this action-packed conversation, you’ll learn how Courtney transitioned her business model and began to teach the keys to creating packages that get booked out. Listen now for simple steps you can take to get to the next stage of your business.

In This Episode You’ll Learn:

  • How Courtney’s copywriting business evolved into teaching her clients how to book out
  • What to do when you become the Go-to Gal for something unintentionally 
  • What Courtney did when she found out 80% of her audience made less than $2K/month 
  • How Courtney completely transitioned her business model (no, it wasn’t overnight!)
  • The problem you may have if you’re NOT embarrassed by the first services you put out
  • The rainbow tool Courtney created to help entrepreneurs build the perfect offer
  • Why Courtney decided to change her personal brand name when she got married

I didn't want to be the sales page girl. But ultimately, when you listen to what people are asking for and you help them with the thing they want, that's the most gratifying.

Favorite Quotes

“I didn’t want to be the sales page girl. But ultimately, when you listen to what people are asking for and you help them with the thing they want, that’s the most gratifying.”

“Everyone should have a service that’s easy to sell.”

“Most people create soap opera drama around transitioning their business.”

More about Courtney:

Courtney Chaal (Johnston) is the founder of The Rule Breaker’s Club where she teaches women how to package and sell their brilliance. She’s pretty much the only person who can make writing sales pages fun (hint: it involves rainbows and pots of gold). Her work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post. She’s from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her new husband, Mohammed.

Find Courtney: